Whereas the majority of decision-making research focuses on the outcomes of a decision (i.e., the observable choice), my research distinctively emphasizes the processes that lead to these outcomes, thereby providing a more comprehensive understanding of how people actually make decisions. For example, I have developed a model of how attention shifts among choice options in order to explain how different methods of asking what people prefer lead to different reported preferences—observations which resisted a coherent explanation for nearly 30 years. My work also utilizes innovative experimental techniques and mathematical modeling. For example, I uniquely employ cursor- and eye-tracking during information acquisition anddynamic response tracking, which has prompted me to develop and introduce new methods, measurements, and metrics to the field. I also include immersive decision tasks such as athletes in realistic situations that appreciate the role of the motor system from the perspective of embodied cognition.
