Expertise in social-psychological aspects of dress and consumer behavior in the areas of fashion and apparel studies with a strong focus in cross-cultural research. Current research activities include cross-cultural comparisons of body image, cultural influences on brand perceptions and brand equity, and media influences on body image. Corresponding courses taught include: Social Psychological Aspects of Clothing, Fashion Merchandising, Aesthetics of Appearance, and Behavioral Aspects of Dress, and Fashion, Style, and Culture.
