My research focuses on two main areas: gender stereotyping and the use of online media. My most recent research examines the processing of gender role stereotype information and how this affects our perceptions of other people. Gender stereotypes tend to be resistant to change and can affect many areas of our lives including hiring decisions, educational decisions, and even how we select our friends. In addition to research on gender, I also research methods of social influence used online. Broadly speaking, techniques for influencing others online can be different than tactics used in-person.
